Shengyu Zhu

About Me

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I am a Research Data Scientist at Google, specializing in GenAI at YouTube. My prior work at Google Ads focused on privacy-preserving ad measurement. I hold a Ph.D. in Quantitative Marketing from the Simon Business School at the University of Rochester (2022).

Education

• Stanford University

  • Artificial Intelligence Graduate Certificate, 2025 - present
  • Foundations in Computer Science Graduate Certificate, 2024 - present

• Simon Business School, University of Rochester

  • Ph.D., Business Administration (Quantitative Marketing), 2016-2022
  • M.S., Business Administration, 2016-2019

• Central University of Finance and Economics

  • B.S., Economics, 2012-2016

Publications

Accepted and Published Papers

1. "Optimizing Hierarchical Queries for the Attribution Reporting API" with Matthew Dawson, Badih Ghazi, Pritish Kamath, Kapil Kumar, Ravi Kumar, Bo Luan, Pasin Manurangsi, Nishanth Mundru, Harikesh Nair, and Adam Sealfon. Proc. of the AdKDD Workshop at the 29th ACM SIGKDD Conference on Knowledge Discovery & Data Mining (AdKDD'23), 2023. [AdKDD website link] [Proceeding link]

Patents

1. "Optimizing Hierarchical Queries for Digital Content Estimation" with Matthew Dawson, Badih Ghazi, Pritish Kamath, Kapil Kumar, Ravi Kumar, Bo Luan, Pasin Manurangsi, Nishanth Mundru, Harikesh Nair, and Adam Sealfon, GP-306192-00-PCT, Google, filed Nov 27, 2023
2. "Optimizing Configuration of the Attribution Reporting API" with Matthew Dawson, Badih Ghazi, Harikesh Nair, Bo Luan, Fangzhou Sun, Nishanth Mundru, Kapil Kumar, Vikas Kumar Singh, Anurang Bhuta, and Wesley DeVore, GP-306652-00-PCT, Google, filed July 23, 2024
3. "Integration of Event and Aggregated Summary Reports from the Privacy Sandbox Attribution Reporting" with Tong Geng, Leo Wang, Fan Zhang, Qing Zhang, Qing Zhang, Kapil Kumar, Adam Smith, Matt Dawson, Bo Luan, Nishanth Mundru, Fangzhou Sun, Harikesh Nair, Henry Chen, Vikas Kumar Singh, GP-306248-00-PCT, Google, filed May 7, 2024

Teaching

At Simon Business School, University of Rochester:

1. Instructor: CIRC Workshop for Simon Ph.D. Students (Jan 2019, Aug 2020, Sep 2021)
2. Lab Instructor: GBA 464, Programming for Analytics (Fall A 2020, Fall 2018)
3. Teaching Assistant: MKT 440, Pricing Analytics (Spring 2018, Spring 2019, Spring 2020)
4. Teaching Assistant: MKT 426, Marketing Analytics Using R (Winter 2018, Fall B 2019)
5. Teaching Assistant: TEM 401, Economics, Marketing, and Strategy for Entrepreneurs (Fall 2017, Fall 2018)

Contact

Website: www.shengyu-zhu.com

Location: YouTube San Bruno Campus, Bay Area, CA